Interaction with a Content Hub What is SEO

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Whether or not it relates to the product or service provided by you, the tendency is to be useful first, to earn the public’s trust, and, only then, to sell. 7. Social approval This trigger points out that we are influenced by others in our decision-making, so the greater the number of people who approve of something, the more people are tempted to do the same. Therefore, it is common to use testimonials and comments from buyers. 8. Affection or affinity This principle shows that people tend to connect with those who are similar to them, either emotionally, historically, or by characteristics and abilities.

Authority The human being, for the sake of respect, has the tendency to obey whom he considers superior. To convey credibility in the text, try to specialize in the topic and select quality references in your writing. You also need to read: Digital Marketing Strategies for 2023 How to France Phone Number Data Increase User Experience and (Search Engine Optimization): The Complete Guide to Reach Top Google Results 10. Commitment and consistency When someone commits to something, they will feel the pressure to behave in order to fulfill that commitment. In the text, the principle of commitment and coherence is fundamental to gaining the confidence of the reader, because nobody likes fallacious texts.



So don’t do promises that you can’t keep, like absurd solutions. Being consistent in persuasive writing means producing content with logical sequences of ideas and connections between paragraphs. 11. Scarcity We have a terrible inclination to value what we have lost or are about to lose. In order to explore this instinct, scarcity can also be put into practice in the text. What Are The 10 Most Common Copywriting Mistakes? Making copywriting mistakes is more common than you think.