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Demonstrate the knowledge you have acquired and your ability and experience to help them move from stage A to the stage B they want. Remember that what is behind extrinsic motivation is persuasion , that is, you need to generate that desire in your potential client to take the action that you have proposed: call you, write you an email, sign up for your newsletters. Whatever you set out to do. An elite consultant knows how to generate action in his potential client. He knows how to persuade you to do what he wants without coercion or lies. Mistake 9 – You don't have testimonials that attract other clients Without a doubt, one of the most effective techniques to attract clients on the Internet interested in your services as a consultant is to use testimonials in all your digital assets. Of course, testimonials that sell the action. A testimony is a statement that a person makes to demonstrate or ensure the veracity of a fact or the existence of a thing. That is to say, your service is excellent. They have helped you with your urgent problem.
Testimonials on all your assets online changes everything. Requests for information and sales skyrocket. But be careful, posting testimonials that do not add value or are not aligned with what you areY And yes, a testimony must provide value. That is, inform that person who is interested in what you sell that what you offer is what they are looking for and you can demonstrate it through other clients with their testimonials. Why do testimonials Whatsapp Number List work so well? Basically because a testimony is based on basic psychological principles of social influence as evidence. Appealing to "you are one of me and I want the same results as you." An elite consultant is always asking for testimonials from his clients. Error 10 – Your structure is not simple or logical An unforgivable mistake for a company that comes to your website is to want to take action (contact you, find out more about you) and not be able to do so because it does not know which path it can take.
Although it may seem strange to you, it is something that happens more than once. This is the result of not having a user-friendly website, that is, easy to navigate, where the actions are clear. Contact, about you, services. Forget about original menus, your website should be focused on urgent problems and solutions and not on originality. You do not sell websites but consulting solutions. An elite consultant has an easily manageable website with classic menus. Originality is paid for with few sales. Error 11 – You are not measuring your goals or achievements Finally, another no less important mistake when creating a consulting website is not analyzing it at the level of traffic and objectives. Not having a system that tells you which articles you are getting visits for, which ones are the most viewed, which keywords are ranking you. Without being able to analyze, we do not know if the destination we are heading to is the correct one.
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发表于 2024-3-7 13:03:07