快速指南 – 从实体店过渡到电子商务

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许多企业最近选择从实体店转向电子商务网站。在网上购物呈指数级增长和让每个人都陷入困境的大流行之间，网上购物从未像现在这样有意义。 最好的部分是，不仅仅是零售品牌在设立网上商店。许多传统的线下企业出于需要而寻求数字化。例如，健身房通过在线健身课程和营养师预约来帮助顾客锻炼身体。 依赖附近居民区客流量的当地杂货店选择了移动路线并创建了应用程序，以允许顾客在如此不确定的时期继续从他们那里购物。 甚至银行等行业也更新了其虚拟功能，以在线为客户提供服务。会计、法律和咨询公司也很快适应了在线模式，因为他们通常在场外为客户提供服务！ 如果您也在考虑向电子商务转型，但不知道从哪里开始，不用担心！本文旨在帮助您满足您所需的一切 - 从整理网站和推广网站到与合适的履行合作伙伴携手合作。开始了： 目录 1.选择合适的电商平台 2. 设置您的在线商店 3. 确定您的定价和付款方式 4. 严格营销您的在线商店 。

整理你的物流 把它包起来 进一步阅读 1.选择合适的电商平台 可以说，这是您在建立电子商务商店时要做的最关键的决定。您不能主动提出在个性化、支付、安全等方面不利的平台上开店。毕竟，那是您的产品销售的地方。在这种情况下，有3条路线可供选择 法国 手机号码 从头开始构建您的网站 在Shopify或上自定义店面主题 前往 Etsy 等第三方市场 虽然第一种选择可能成本高昂，但选择第三方市场可以帮助您在不设立商店的情况下销售产品。唯一的缺点是，像 Etsy 这样的网站会收取销售价格和运费的 5% 的交易费。 如果您热衷于在网站体验、支付选项和域名 URL 方面进行一些自定义，请选择第二个选项。您的托管电子商务平台将负责产品列表、结账体验和库存管理等技术方面的工作。 2. 设置您的在线商店 一旦您选择了平台，就该准备好具体的细节了。首先要做的事情是：点击您计划在电子商务商店中销售的产品的精美图片。对它们进行正确分类，以便您的客户浏览时不会遇到任何问题。



如果您有太多产品要销售并且不希望将它们全部展示出来，也没关系。从你的畅销书开始，然后从那里开始。以内容丰富且引人注目的方式编写产品描述。首先传达最重要的信息——请不要胡言乱语！ 如果您有太多产品，并且您或您的内部团队没有时间在线管理和上传它们，请寻求外部帮助。 3. 确定您的定价和付款方式 在电子商务中，您还必须处理销售税和运输费用，因此您可能无法以与以前相同的价格销售产品。使用Avalara等工具计算您所在国家/地区不同州的税收。 从实体店到电子商务的转变 有一个简单的公式可以为您的产品定价，即 售价 = [(商品成本) ÷ (100 – 加价百分比)] x 100 不要忘记添加此金额的运费，因为隐藏的运费是购物车在电子商务中被放弃的一个重要原因。您可以在这张出色的收支平衡分析表上进行数学计算。 当然，您始终可以通过折扣发挥创意，并为客户下次购买提供优惠券代码。

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