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In light of the above prediction, we are already seeing that consumers want to support local businesses and franchises in their own communities. Especially given the criticism amazon has received for its handling of security in its warehouses, we can see some consumers deciding their dollars are better spent elsewhere. There may be an opportunity for retailers to regain market share by enacting social responsibility and business ethics policies that make a difference in their communities, but that alone will not be enough to win over consumers.
Customers will still want the amazon experience personalized. Relevant. Simple. Easy. How many of those adjectives would describe the online shopping experience somewhere other than amazon? Amazon taught us what to expect from an online shopping Netherlands Mobile Number List experience, and online shoppers simply won't settle for anything less. Despite our doubts in the prediction above, amazon proved to be a vital supply line. That expectation of personalized offerings, wide selection and prompt delivery of services is the new bar. We are still the same buyers as always: impatient and demanding.
When competitors with a better experience are just a click away, even the most generous acts of goodwill during a crisis will not be enough to overcome an onerous purchasing process. Retailers that have seized the opportunity to improve their e-commerce stores are likely to gain traction. Others should look at their digital experience through the lens of the modern (amazon-trained) shopper, and consider how to invest in their data and apply artificial intelligence (ai) to create an effortless experience in every interaction. 5. Chatbots, the new reality they become mainstream, new reality of customer experience digital self-service is critical for business right now.
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