And retail have something in common: how about we talk about sustainability

ditiparvin1

On October , the first edition of the Retail Forum Roadshow organized by IKN Spain was held in Barcelona , ​​with as one of its sponsors, and which I had the pleasure of attending along with other members of our team. A small-format event aimed at a very exclusive retail audience and in an unparalleled environment, such as Casa , also known as La , a modernist jewel by in Barcelona. : a precursor of sustainability in architecture And what better place without a doubt, together with its creator , to talk about one of the hottest topics in the retail industry today. The Catalan architect, known for his clear inspiration in nature as the basis for his works, is considered a precursor in the application of architectural sustainability. At the top of the building, for example, bases of cava bottles cover one of the chimneys of this construction from 1912. A small detail that speaks of sustainability, originality, simplicity and recycling in his work.


Let's go back to retai At the Retail Forum, however, we talked of course about sustainability in retail, a topic around which the presentation I had the honor of moderating focused. As speakers we have the participation of Luis , General Manager for Spain of Antony , Pablo López, General Director and Co- Job Function Email List Founder of SILBON , and Yolanda Fernández, Director of CSR and External Communication of the ALCAMPO supermarket chain . The presence of two brands from the fashion sector was more than justified, since this sector is precisely one of the most observed and analyzed in this area. Something that this type of brands must face, affected by the practices of some large groups, and to a large extent by the phenomenon of "fast fashion", and cases like that of .



What can brands do? As Luis highlighted, the situation requires a change in the mentality of both retailers and consumers, given the number of tons of clothing that are now thrown away per person per year. To support this change, Antony has been working on the “ Care for Future ” initiative for several years, with a line of products made with recycled nubuck or cotton. This effort, however, can still mean a significant increase in production costs, which must be passed on in some way to consumers. Despite the clear interest of more consumers in this type of product, many are still not willing to pay this additional cost, as explained by Pablo López. If we add to this the increase in costs due to the current economic situation, the challenge for retailers is more than enormous, to offer products that meet the expectations of their buyers from the point of view of sustainability and price, but that remain profitable.